Proceeds are the money brought in from a transaction or event. The money you make from your lemonade stand are the proceeds from lemonade sales.

You'll often hear something like, all proceeds from this raffle will go to help the Save the Puppies Charity. Proceeds can mean either the gross money earned (all that was brought in) or the net (the money left after expenses). If you are very concerned about where the money you donate to charity goes, this is a good question to ask.

Definitions of proceeds
  1. noun
    the income or profit arising from such transactions as the sale of land or other property
    synonyms: issue, payoff, return, take, takings, yield
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    economic rent, rent
    the return derived from cultivated land in excess of that derived from the poorest land cultivated under similar conditions
    financial return or reward (especially returns equal to the initial investment)
    type of:
    the financial gain (earned or unearned) accruing over a given period of time
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