types:

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incitation, incitement, provocation

something that incites or provokes; a means of arousing or stirring to action

libidinal energy

(psychoanalysis) psychic energy produced by the libido

signal

any incitement to action

cathexis, charge

(psychoanalysis) the libidinal energy invested in some idea or person or object

acathexis

(psychoanalysis) a lack of cathexis; a condition in which significant objects or memories arouse no emotion in an individual

type of:

motivation, motive, need

the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior