market research

Definitions of market research
  1. noun
    research that gathers and analyzes information about the moving of good or services from producer to consumer
    synonyms: marketing research
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    types:
    market analysis
    marketing research that yields information about the marketplace
    product research
    marketing research that yields information about desired characteristics of the product or service
    consumer research
    marketing research that yields information about the motives and needs of different classes of consumers
    type of:
    research
    systematic investigation to establish facts
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