innovate

Innovate means to bring something new to something. If you love cranberry seltzers, you might innovate by adding limeade or by making the drink with cran-raspberry juice instead.

In our culture obsessed with finding the next new thing, the word innovate is very popular––behind every "new and improved" label slapped onto the packaging of some perfectly useful product is some eager beaver buried in the ranks of a company, scheming ways to innovate.

Definitions of innovate
  1. verb
    bring something new to an environment
    synonyms: introduce
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    types:
    phase in
    introduce gradually
    open up, pioneer
    open up an area or prepare a way
    debut
    present for the first time to the public
    type of:
    initiate, pioneer
    take the lead or initiative in; participate in the development of
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