Gravitas is seriousness and dignity. You might try to speak with gravitas, but no one will take you seriously if you're wearing clown makeup and giant floppy shoes.

Gravitas is a Latin word that means "weight or heaviness." It came to mean a figurative weight after gravity acquired a primarily scientific meaning. A biography of Abraham Lincoln will inevitably be full of gravitas, and places like libraries, museums, and university buildings seem to have gravitas, or dignity — while grocery stores and gyms usually do not.

Definitions of gravitas
  1. noun
    formality in bearing and appearance
    synonyms: dignity, lordliness
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    type of:
    bearing, comportment, mien, presence
    a person's manner or conduct
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