goodwill

Use the noun goodwill just the way it sounds, to describe friendliness or helpfulness. Giving your subway seat to an elderly man is a gesture of goodwill.

Goodwill can also be spelled as two separate words, good will, but either way it joins good, from the Old English word for "virtuous," god, and will, in Old English willa, or "wish." So when you wish someone well — when you feel friendly or compassionate — you have goodwill toward that person.

Primary Meanings of goodwill

1.
n
a disposition to kindness and compassion
2.
n
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Full Definitions of goodwill
1

n a disposition to kindness and compassion

Synonyms:
good will, grace
Type of:
good nature
a cheerful, obliging disposition

n the friendly hope that something will succeed

Synonyms:
good will
Type of:
friendliness
a feeling of liking for another person; enjoyment in their company
2

n (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

Synonyms:
good will
Type of:
intangible, intangible asset
assets that are saleable though not material or physical

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