Glocal describes thinking globally while taking action at home, in your own community or country. A conference in the U.S. about how to reduce pollution worldwide as well as in individual communities would be a glocal conference.
Glocal is a blend of global and local, with local in this context describing anything from a community to a country. Something glocal combines global and local concerns, or adapts one to the other. The adaptation of ideas, products, or experiences can go both ways, from global to local, as when a multinational restaurant chain offers different items in different countries, or from local to global, as when a city’s successful experiment with bike lanes eventually spreads around the world.