A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.

A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.

Definitions of gimmick
  1. noun
    any clever maneuver
    “it was a great sales gimmick
    “a cheap promotions gimmick for greedy businessmen”
    synonyms: device, twist
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    a device (such as a rhyme or acronym) used to aid recall
    fast one, trick
    a cunning or deceitful action or device
    schtick, schtik, shtick, shtik
    (Yiddish) a devious trick; a bit of cheating
    type of:
    maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
    a move made to gain a tactical end
  2. noun
    a drawback or difficulty that is not readily evident
    synonyms: catch
    see moresee less
    type of:
    the quality of being a hindrance
  3. noun
    something unspecified whose name is either forgotten or not known
Word Family
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