gimmick

A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.

A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.

Primary Meanings of gimmick

1.
n
any clever maneuver
2.
n
something unspecified whose name is either forgotten or not known
Full Definitions of gimmick
1

n any clever maneuver

“it was a great sales gimmick
“a cheap promotions gimmick for greedy businessmen”
Synonyms:
device, twist
Types:
mnemonic
a device (such as a rhyme or acronym) used to aid recall
fast one, trick
a cunning or deceitful action or device
schtick, schtik, shtick, shtik
(Yiddish) a devious trick; a bit of cheating
Type of:
maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
a move made to gain a tactical end

n a drawback or difficulty that is not readily evident

Synonyms:
catch
Type of:
drawback
the quality of being a hindrance
2

n something unspecified whose name is either forgotten or not known

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