A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.

A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.

Primary Meanings of gimmick

any clever maneuver
something unspecified whose name is either forgotten or not known
Full Definitions of gimmick

n any clever maneuver

“it was a great sales gimmick
“a cheap promotions gimmick for greedy businessmen”
device, twist
a device (such as a rhyme or acronym) used to aid recall
fast one, trick
a cunning or deceitful action or device
schtick, schtik, shtick, shtik
(Yiddish) a devious trick; a bit of cheating
Type of:
maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
a move made to gain a tactical end

n a drawback or difficulty that is not readily evident

Type of:
the quality of being a hindrance

n something unspecified whose name is either forgotten or not known

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