gimmick
A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick.
A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.
Definitions of gimmick
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any clever maneuver“it was a great sales gimmick”“a cheap promotions gimmick for greedy businessmen”
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types:
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mnemonic
a device (such as a rhyme or acronym) used to aid recall
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fast one, trick
a cunning or deceitful action or device
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schtick, schtik, shtick, shtik
(Yiddish) a devious trick; a bit of cheating
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type of:
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maneuver, manoeuvre, tactical maneuver, tactical manoeuvre
a move made to gain a tactical end
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mnemonic
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a drawback or difficulty that is not readily evident
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something unspecified whose name is either forgotten or not known
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synonyms:
doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
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type of:
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stuff
miscellaneous unspecified objects
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stuff
Word Family
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