It's unclear just how long it took for the idea for the website to gestate. Did he think of it right away, or did it take months for him to come up with the idea?

When something is gestating, it's literally in the womb, developing into whatever it will be when it's finally born. Other things besides living organisms can gestate, however. Frequently, gestate is used to refer to ideas and plans while they're in the development phase. The idea for a new way to market music to a generation of kids who expect it to be free was gestating for years before iTunes was launched. A gestation period is the time it takes for something to be born. Humans, for example, gestate for nine months.

Definitions of gestate
  1. verb
    be pregnant with
    synonyms: bear, carry, expect, have a bun in the oven
    bear, birth, deliver, give birth, have
    cause to be born
    look forward to the birth of a child
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    type of:
    bear, birth, deliver, give birth, have
    cause to be born
  2. verb
    have the idea for
    synonyms: conceive, conceptualise, conceptualize
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    conceive or fashion in the mind; invent
    conceive beforehand
    discover, find
    make a discovery, make a new finding
    type of:
    create by mental act, create mentally
    create mentally and abstractly rather than with one's hands
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