flack

Flack is a military defense, a special gun that shoots into the sky, defending against air attacks. During many battles in World War II, the sound of flack filled the air.

Anti-aircraft guns are flack. also spelled flak. This military definition gave rise to another meaning of flack, criticism that's so fierce that it feels like an attack: "Politicians have to be strong enough to take a lot of flack from their critics." You can also use the word to mean a promoter or salesman, especially one who is especially savvy or smooth-talking. The German root is Fliegerabwehrkanone, "aviator-defense gun."

Primary Meanings of flack

1.
n
artillery designed to shoot upward at airplanes
2.
n
a slick spokesperson who can turn any criticism to the advantage of their employer
3.
n
intense adverse criticism
Full Definitions of flack
1

n artillery designed to shoot upward at airplanes

Synonyms:
ack-ack, ack-ack gun, antiaircraft, antiaircraft gun, flak, pom-pom
Types:
Bofors gun
an automatic double-barreled antiaircraft gun
Type of:
gun
a weapon that discharges a missile at high velocity (especially from a metal tube or barrel)
2

n a slick spokesperson who can turn any criticism to the advantage of their employer

Synonyms:
flack catcher, flak, flak catcher
Type of:
interpreter, representative, spokesperson, voice
an advocate who represents someone else's policy or purpose
3

n intense adverse criticism

Synonyms:
attack, blast, fire, flak
Type of:
criticism, unfavorable judgment
disapproval expressed by pointing out faults or shortcomings

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