Imagine yourself standing outside at night, staring up at the crescent moon. The dark portion is faintly lit by earthshine, the reflection of sunlight from the earth back to the moon.
If you were standing on the moon looking at Earth, our planet would appear much brighter than the moon does to us from Earth. This is because Earth is covered in clouds, ice, and water, which are excellent at reflecting sunlight. This reflected light travels through space and hits the moon, creating earthshine. Earthshine is most visible during a thin crescent moon. Historically, it was called "the old moon in the new moon’s arms," because you can see the ghostly outline of the full circle even when only a sliver is sunlit.