downmarket

/ˌdaʊnˌˈmɑrkət/
IPA guide

Definitions of downmarket
  1. adjective
    designed for low-income consumers
    synonyms:
    downscale
    intended for people with low incomes
    see moresee less
    antonyms:
    upmarket
    designed for consumers with high incomes
    upscale
    appropriate for people with good incomes
    show more antonyms...
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