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doublespeak

/ˌˈdəbəlˌˈspik/

Words that appear at first glance to mean one thing but actually hide (or even reverse) their true meaning are known as doublespeak. When a company "downsizes," that actually means a lot of people are losing their jobs.

Instead of a blunt, straightforward word or phrase, doublespeak uses euphemisms and ambiguity to disguise or soften a message. Military leaders might refer to "servicing the target" when they mean dropping bombs, and a used car salesman most likely prefers describing older vehicles as "pre-owned." The word doublespeak comes from the George Orwell novel 1984 and is a cross between Orwell's terms doublethink and Newspeak.

Definitions of doublespeak
  1. noun
    any language that pretends to communicate but actually does not
    see moresee less
    type of:
    equivocation, evasion
    a statement that is not literally false but that cleverly avoids an unpleasant truth
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