dissemination

Dissemination is the scattering of information. If you've done something really embarrassing and don't want the whole school to know, let's hope no one who saw you is an expert in the rapid dissemination of humiliating facts.

Dissemination builds on the word, seminate, meaning "to plan seeds." When you add the prefix dis-, you add the idea of separation, so to disseminate means to spread seeds widely. These could be literal seeds, like the dissemination of Oak genes by the scattering of acorns, or metaphorical seeds of ideas, like the dissemination of radical ideas through blogs, zines, and list-servs.

Definitions of dissemination
  1. noun
    the act of dispersing or diffusing something
    synonyms: diffusion, dispersal, dispersion
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    types:
    crop-dusting, spraying
    the dispersion of fungicides or insecticides or fertilizer on growing crops (often from a low-flying aircraft)
    type of:
    spread, spreading
    act of extending over a wider scope or expanse of space or time
  2. noun
    the property of being diffused or dispersed
    synonyms: diffusion
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    type of:
    dispersion, distribution
    the spatial or geographic property of being scattered about over a range, area, or volume
  3. noun
    the opening of a subject to widespread discussion and debate
    synonyms: airing, public exposure, spreading
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    types:
    circulation
    the dissemination of copies of periodicals (as newspapers or magazines)
    extension, propagation
    the spreading of something (a belief or practice) into new regions
    type of:
    transmission
    communication by means of transmitted signals
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