demographic

Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power.

Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.

Definitions of demographic
  1. noun
    a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
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    type of:
    statistic
    a datum that can be represented numerically
  2. adjective
    of or relating to demography
    demographic surveys”
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