demographics; demographically

Advertising agencies like to schedule their commercials in television shows that appeal to the 18-49 demographic, because this segment of the population has a lot of spending power.

Demographic is a word companies use when they're trying to sell their products to a particular group of consumers. A movie studio that wants to promote its new film, "Revenge of the Senior Kitties," might aim for the 65-to-85-year-old cat-lover . A demographic can consist of people who are in the same age group, such as 18-to-29-year-olds, or ethnic group, such as African-Americans.

Definitions of demographic
  1. noun
    a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
    see moresee less
    type of:
    a datum that can be represented numerically
  2. adjective
    of or relating to demography
    demographic surveys”
DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘demographic'. Views expressed in the examples do not represent the opinion of or its editors. Send us feedback
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