Remember the saying “Greed is good”? It could just as easily be “Cupidity is good,” though admittedly it doesn’t roll off the tongue quite the same way. Cupidity means a burning desire to have more wealth than you need.

Though it sounds like it might have something to do with the little winged figure who shoots arrows and makes folks fall in love on Valentine’s Day, cupidity is all about the love of money. It comes to us from Latin cupidus, which means "desirous." It’s not a word that crops up a lot in conversation, though you might run across it in newspapers and magazines, particularly those blaming Wall Street’s unbridled cupidity for America’s economic woes.

Definitions of cupidity

n extreme greed for material wealth

avarice, avariciousness, covetousness
Type of:
excessive desire to acquire or possess more (especially more material wealth) than one needs or deserves

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