constituency

If you're an elected official, your constituency is the group of people whose interests you were elected to represent.

A constituency can be described in general as the population living in a district, state, or region, but it can also be any smaller section of that population, such as individuals or small groups advocating for specific issues. Your "main constituency" usually refers to the people whose needs you feel most strongly about, or the people who are most loyal to you.

Definitions of constituency
  1. noun
    the body of voters who elect a representative for their area
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    type of:
    body
    a group of persons associated by some common tie or occupation and regarded as an entity
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