When you make a cogent argument, it means your argument is clear and persuasive. In these days of 24-hour entertainment news and sound-bite sized explanations of complex government policy, it’s hard to find a cogent argument amidst all the emotional outbursts.

Cogent comes from a Latin word meaning to drive together, so cogent thinking is well-organized: it hangs together. If you try to convince your mayor to build a new park by saying that playgrounds are good, seeing the sky is nice, and raccoons are cool…well that’s not a cogent argument; it’s just random. But you could cogently argue that parks contribute to civic happiness by providing space for exercise, community, and encounters with nature.

Definitions of cogent
  1. adjective
    powerfully persuasive
    “a cogent argument”
    synonyms: telling, weighty
    intended or having the power to induce action or belief
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