To chide someone is to ride them or get on their case, without really getting in their face.

People have been nagging since well before the 12th century, when the word chide came along as a new way to say "complain" or "rail." If you want to remind someone of a flaw they have or an error they keep repeating, you might chide them with sarcasm, humor, or some seriousness. Where a sharp elbow in the ribs lets you know "Stop it, right now!," a chide is more like a gentle elbow in the belly, saying "Come on, you're late; did you forget your watch again?"

Definitions of chide

v censure severely or angrily

bawl out, berate, call down, call on the carpet, chew out, chew up, dress down, have words, jaw, lambast, lambaste, lecture, rag, rebuke, remonstrate, reprimand, reproof, scold, take to task, trounce, vituperate
castigate, chasten, chastise, correct, objurgate
censure severely
brush down, tell off
criticize harshly, usually via an electronic medium
Type of:
criticise, criticize, knock, pick apart
find fault with; express criticism of; point out real or perceived flaws

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