Certain high-end brands have a particular cachet, or respectability. People just know they are the finest of their kind.

The word cachet comes from the French cachet meaning "seal affixed to a letter or document," and if something has cachet, it's as if it has a seal of approval from society. If you start a design company selling cachets for people to seal their letters with fancy wax, try getting some celebrities to endorse it. Then your cachets will have cachet — and that's fancy.

Primary Meanings of cachet

an indication of approved or superior status
a seal on a letter
Full Definitions of cachet

n an indication of approved or superior status

seal, seal of approval
Type of:
accolade, award, honor, honour, laurels
a tangible symbol signifying approval or distinction

n a seal on a letter

Type of:
seal, stamp
a device incised to make an impression; used to secure a closing or to authenticate documents

n a warrant formerly issued by a French king who could warrant imprisonment or death in a signed letter under his seal

lettre de cachet
Type of:
a writ from a court commanding police to perform specified acts

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