beguiling

Beguiling is an adjective that means "highly attractive and tempting," like the beguiling model/actress on the cover of a celebrity magazine.

Beguiling is often used to describe a person, like a beautiful girl, but can also be used when referring to a place or an inanimate object, like an Italian sports car. But be careful — sometimes beguiling things are meant to trick you, like the beguiling salesperson who acts like a friend, only to make a sale. In fact, beguiling contains the word guile, meaning "deceit, fraud, ruse, trickery."

Definitions of beguiling
  1. adjective
    highly attractive and able to arouse hope or desire
    “the voice was low and beguiling
    synonyms: alluring, enticing, tempting
    seductive
    tending to entice into a desired action or state
  2. adjective
    misleading by means of pleasant or alluring methods
    “taken in by beguiling tales of overnight fortunes”
    Synonyms:
    dishonest, dishonorable
    deceptive or fraudulent; disposed to cheat or defraud or deceive
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