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In a publicity stunt, Toyota took out a New York Times ad, put out a YouTube video, and distributed a survey at the 2011 Detroit Auto Show, asking the public what the plural of Prius should be, in a campaign announcing that there is going to be a family of Prius models. I hesitate to reward them with more publicity for such a willfully dumb question. But I can’t help myself. This is too good an excuse to talk about the wider topic of phony Latinate plurals. Well-played, Toyota. Continue reading...

Blog Excerpts

From Smashmouth to Ground & Pound

In advance of the Super Bowl, Visual Thesaurus editor Ben Zimmer tackles the aggressive lingo of football in his "On Language" column for The New York Times Magazine. Read the column here, and listen to sportswriters discuss the column on Slate's "Hang Up and Listen" podcast here (starting at 33:30).
Topics: Language Fun Words
Last month in The Chronicle of Higher Education, University of Delaware English professor Ben Yagoda wrote about the clunky prose style he noticed in his students' compositions, including "a boom in Britishisms." Now Yagoda has created a wiki page to keep track of Britishisms creeping into American usage. Here is what Yagoda has collected so far. Continue reading...
In this special edition of Evasive Maneuvers, our euphemism-meister Mark Peters reviews a new book on verbal evasions, Euphemania: Our Love Affair with Euphemisms by Ralph Keyes. According to Keyes, euphemisms serve as "an excellent way to determine what we find embarrassing." Continue reading...
Tuesday night's State of the Union address by President Obama provided a fresh round of political phrase-making. As members of Congress went on a bipartisan date night, Obama called for investments to win the future and meet our Sputnik moment by doing big things. Here's a look at some of the memorable words and phrases that came out of the speech. Continue reading...

Blog Excerpts

Conan's "Thrice" Campaign

Late-night talk-show host Conan O'Brien doesn't see why new words like chillax and frienemy should be added to the Oxford English Dictionary when useful old words like thrice have fallen out of favor. Watch Conan's campaign to get people using thrice again here.
Topics: Media Fun Words
This is a strange expression, often heard in the form: “You’ll be laughing on the other side of your face [when X happens].” But what does it mean and where does it come from? Continue reading...
68 69 70 71 72 Displaying 484-490 of 916 Articles

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