In a publicity stunt, Toyota took out a New York Times ad, put out a YouTube video, and distributed a survey at the 2011 Detroit Auto Show, asking the public what the plural of Prius should be, in a campaign announcing that there is going to be a family of Prius models. I hesitate to reward them with more publicity for such a willfully dumb question. But I can’t help myself. This is too good an excuse to talk about the wider topic of phony Latinate plurals. Well-played, Toyota.
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Once again the American Dialect Society has performed its not-so-solemn duty in anointing a Word of the Year (aka WOTY), and the 2010 winner is app, as in, "There's an app for that." I'm just back from Pittsburgh, where the ADS held its annual meeting in conjunction with the Linguistic Society of America, and I've got the full report.
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