When potential tourist-carrying SpaceShipTwo crashed, resulting in one death, you just knew there would be some euphemisms to explain the disaster. The euph of choice was anomaly.
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It's almost Euphemism of the Year time, and whoa nelly, do I have a contender: sluggish cognitive tempo. As Peter Aldhous notes in Slate, "The name of a 'new attention disorder' sounds like an Onion-style parody. It also sounds like a classic case of disease mongering: blurring normality with sickness to boost drug companies' bottom lines."
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Ripped. Slapped. Poked. Swatted. If you've been watching the World Series, you've probably heard some of these verbs for hitting a baseball. Sports can involve a lot of repetition, so to make it different and exciting, sportscasters often use a wide variety of terms to describe the action. It is this variety that makes sports lingo an interesting object of study.
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Garbage is such a trashy word. It suggests rubbish, waste, and, well, garbage. So why not put a positive spin on refuse with the term non-core assets? It applies equally well to financial garbage and garbage garbage, not to mention anything else that's not worth a lick.
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