tiger woods

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

Woods's 13½-minute long statement marked the start of his attempt to rehabilitate his public image.

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

"As Elin pointed out to me, my real apology to her will not come in the form of words.

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"I was unfaithful.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

"Only rich guys go to therapy for sex addiction, everybody else gets hit in the head with a frying pan."

Whether his broader rehabilitation will succeed is uncertain.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

"Trading was already quiet, but when Tiger came on everybody was looking at the TV screens," said Peter Adams, livestock trader at the Chicago Mercantile Exchange.

But while he added he did not know when he would return to competitive golf, he said he did not rule out a comeback bid this year.

"I felt I was entitled.

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"Trading was already quiet, but when Tiger came on everybody was looking at the TV screens," said Peter Adams, livestock trader at the Chicago Mercantile Exchange.

He was probably more persuasive with his mistresses."

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

Others were harsher in their assessment.

Dressed in a blue blazer and pressed open-neck shirt, Woods, 34, spoke slowly and in a subdued voice as he delivered his apology.

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

"They were mocking him," Adams said of the Chicago traders.

People don't listen with the ears but with their stomachs and I'm not sure he struck the right chord with that presentation.

But while he added he did not know when he would return to competitive golf, he said he did not rule out a comeback bid this year.

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

People don't listen with the ears but with their stomachs and I'm not sure he struck the right chord with that presentation.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

Woods's mother told reporters after the speech that her son would eventually emerge "stronger."

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

Dressed in a blue blazer and pressed open-neck shirt, Woods, 34, spoke slowly and in a subdued voice as he delivered his apology.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"There has never been an episode of domestic violence in our marriage, ever."

"Buddhism teaches ... me to stop following every impulse and to learn restraint," he said.

Woods said it will be the Buddhism that his mother taught him as a child that will help him get his life back on track.

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

"Only rich guys go to therapy for sex addiction, everybody else gets hit in the head with a frying pan."

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

"They were mocking him," Adams said of the Chicago traders.

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

"As a human being, everyone has faults, makes mistakes, and sins," she said, "but we move on when we make a mistake and learn from it."

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

"Obviously, I lost track of what I was taug

"Only rich guys go to therapy for sex addiction, everybody else gets hit in the head with a frying pan."

Dressed in a blue blazer and pressed open-neck shirt, Woods, 34, spoke slowly and in a subdued voice as he delivered his apology.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

He also said he and Swedish-born Elin, with whom he has two children -- daughter Sam, 2½, and son Charlie, 1 -- had "started the process of discussing the damage caused" by his behaviour.

"I felt I was entitled.

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

Woods's mother told reporters after the speech that her son would eventually emerge "stronger."

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

Woods's mother told reporters after the speech that her son would eventually emerge "stronger."

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

"Buddhism teaches ... me to stop following every impulse and to learn restraint," he said.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

"Trading was already quiet, but when Tiger came on everybody was looking at the TV screens," said Peter Adams, livestock trader at the Chicago Mercantile Exchange.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

"But the opening setting was nevertheless wrong.

"There has never been an episode of domestic violence in our marriage, ever."

"There has never been an episode of domestic violence in our marriage, ever."

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

He also said he and Swedish-born Elin, with whom he has two children -- daughter Sam, 2½, and son Charlie, 1 -- had "started the process of discussing the damage caused" by his behaviour.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

"But the opening setting was nevertheless wrong.

"As a human being, everyone has faults, makes mistakes, and sins," she said, "but we move on when we make a mistake and learn from it."

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

Woods's 13½-minute long statement marked the start of his attempt to rehabilitate his public image.

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

But he both picked up the pace of his speech and began to raise his voice a little as he launched into a defence of his wife over the initial media speculation that she had struck him with a golf club the day of the early morning car accident outside his Florida home.

All that hugging at the end of the speech made him look as though he had just given a state of the union address."

Woods hugged several people, including his mother, Kultida, before disappearing behind one of the side curtains, his hand rising to his eyes, as if wiping away tears.

Woods's 13½-minute long statement marked the start of his attempt to rehabilitate his public image.

The carefully choreographed event sparked an immediate debate over whether he would succeed in reselling his formerly pristine brand to the public and to the corporate sponsors who've dumped him since he fell from grace.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

But while he added he did not know when he would return to competitive golf, he said he did not rule out a comeback bid this year.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

He also said he and Swedish-born Elin, with whom he has two children -- daughter Sam, 2½, and son Charlie, 1 -- had "started the process of discussing the damage caused" by his behaviour.

Dressed in a blue blazer and pressed open-neck shirt, Woods, 34, spoke slowly and in a subdued voice as he delivered his apology.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

uperstar golfer Tiger Woods took his first public swing from the deep rough Friday, reading from a prepared statement to say he was "deeply sorry" for his behaviour, but declining to give details about his infidelity.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

"There has never been an episode of domestic violence in our marriage, ever."

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

"I think it will work, even though it is work in progress," said Rick Leckner, head of Montreal-based Maison Brison Inc. Communications, which specializes in crisis and reputation management.

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.

All that hugging at the end of the speech made him look as though he had just given a state of the union address."

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

Nike Inc., one of the few sponsors that have stuck by the golfing great, said in a statement that it accepted Woods's apology.

"I need to make my behaviour more respectful of the game," he said from a podium at the Tournament Players Club Sawgrass golf course in Ponte Vedra Beach, Fla., where the Professional Golfers' Association Tour is headquartered.

"Trading was already quiet, but when Tiger came on everybody was looking at the TV screens," said Peter Adams, livestock trader at the Chicago Mercantile Exchange.

I had affairs.

Dressed in a blue blazer and pressed open-neck shirt, Woods, 34, spoke slowly and in a subdued voice as he delivered his apology.

Michael Cherenson, immediate past chairman of the Public Relations Society of America, said Woods, "lacked the passion and conviction that are essential to a sincere apology.

We look forward to him returning to golf," the company statement said.

He was probably more persuasive with his mistresses."

"Nike fully supports him and his family.

Woods's 13½-minute long statement marked the start of his attempt to rehabilitate his public image.

I cheated," he said in televised remarks from a podium before a handpicked audience of about 40 people, who included his mother in the front row -- but not his wife Elin.

"Buddhism teaches ... me to stop following every impulse and to learn restraint," he said.

While some media outlets were invited to the event, Woods's handlers made clear in advance that he would take no questions, while Woods himself accused some members of the press of intrusiveness and inaccurate reporting.

"As a human being, everyone has faults, makes mistakes, and sins," she said, "but we move on when we make a mistake and learn from it."

Woods's 13½-minute long statement marked the start of his attempt to rehabilitate his public image.

He also said he and Swedish-born Elin, with whom he has two children -- daughter Sam, 2½, and son Charlie, 1 -- had "started the process of discussing the damage caused" by his behaviour.

"Obviously, I lost track of what I was taug

Woods hugged several people, including his mother, Kultida, before disappearing behind one of the side curtains, his hand rising to his eyes, as if wiping away tears.

We look forward to him returning to golf," the company statement said.

"Nike fully supports him and his family.

Woods said he was returning immediately to the therapy he began after the Nov. 27 car accident that opened the floodgates to revelations he slept with more than a dozen women, including porn stars, prostitutes, party girls and waitresses.