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good will

PRIMARY MEANINGS OF: good will

1
 n
a disposition to kindness and compassion
2
 n
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
FULL DEFINITIONS OF: good will
1

n a disposition to kindness and compassion

Synonyms:
goodwill, grace
Type of:
good nature
a cheerful, obliging disposition

n the friendly hope that something will succeed

Synonyms:
goodwill
Type of:
friendliness
a feeling of liking for another person; enjoyment in their company
2

n (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

Synonyms:
goodwill
Type of:
intangible, intangible asset
assets that are saleable though not material or physical
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