A venture is a risky undertaking. If your latest venture is a dog food store, you hope there are some hungry dogs around. Also, to venture is to go somewhere possibly dangerous, like if you venture out into a snowstorm.

Venture is a shortened form of adventure. This happened sometime between 1100 CE and 1400 CE during the time that Middle English was spoken. While the two words are similar in meaning, when you subtract the ad, you lose a teaspoon or two of fun, and add a heaping tablespoon of risk.

Definitions of venture

n any venturesome undertaking especially one with an uncertain outcome

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joint venture
a venture by a partnership or conglomerate designed to share risk or expertise
a venture at something new or different
campaign, cause, crusade, drive, effort, movement
a series of actions advancing a principle or tending toward a particular end
sally, sallying forth
a venture off the beaten path
danger, peril, risk
a venture undertaken without regard to possible loss or injury
foreign direct investment
a joint venture between a foreign company and a United States company
ad blitz, ad campaign, advertising campaign
an organized program of advertisements
anti-war movement
a campaign against entering or continuing a war
charm campaign
a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support
a movement advocating greater protection of the interests of consumers
campaigning, candidacy, candidature, electioneering, political campaign
the campaign of a candidate to be elected
fund-raising campaign, fund-raising drive, fund-raising effort
a campaign to raise money for some cause
feminism, feminist movement, women's lib, women's liberation movement
the movement aimed at equal rights for women
gay lib, gay liberation movement
the movement aimed at liberating homosexuals from legal or social or economic oppression
lost cause
a defeated cause or a cause for which defeat is inevitable
a campaign aimed to correct abuses or malpractices
a concerted campaign to end something that is injurious
youth crusade, youth movement
political or religious or social reform movement or agitation consisting chiefly of young people
a risk involving danger
a risky and uncertain venture
a risky act or venture
Type of:
labor, project, task, undertaking
any piece of work that is undertaken or attempted

n an investment that is very risky but could yield great profits

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money that is risked for possible monetary gain
smart money
money bet or invested by experienced gamblers or investors (especially if they have inside information)
(stock market) a series of transactions in which the speculator increases his holdings by using the rising market value of those holdings as margin for further purchases
bet, stake, stakes, wager
the money risked on a gamble
Type of:
investment, investment funds
money that is invested with an expectation of profit

n a commercial undertaking that risks a loss but promises a profit

Type of:
business, business enterprise, commercial enterprise
the activity of providing goods and services involving financial and commercial and industrial aspects

v proceed somewhere despite the risk of possible dangers

“We ventured into the world of high-tech and bought a supercomputer”
Type of:
go, move, proceed
follow a procedure or take a course

v put forward, of a guess, in spite of possible refutation

guess, hazard, pretend
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anticipate, call, forebode, foretell, predict, prognosticate, promise
make a prediction about; tell in advance
surmise, suspect
imagine to be the case or true or probable
interpret the significance of, as of palms, tea leaves, intestines, the sky; also of human behavior
outguess, second-guess
attempt to anticipate or predict
predict from an omen
bet, wager
maintain with or as if with a bet
calculate, forecast
predict in advance
prophesy, vaticinate
predict or reveal through, or as if through, divine inspiration
Type of:
talk over conjecturally, or review in an idle or casual way and with an element of doubt or without sufficient reason to reach a conclusion

v put at risk

adventure, hazard, jeopardize, stake
Type of:
lay on the line, put on the line, risk
expose to a chance of loss or damage

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