types:
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buildup
highly favorable publicity and praise
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PR, public relations
a promotion intended to create goodwill for a person or institution
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blurb, endorsement, indorsement
a promotional statement (as found on the dust jackets of books)
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ballyhoo, hoopla, hype, plug
blatant or sensational promotion
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pitch, sales pitch, sales talk
promotion by means of an argument and demonstration
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ad, advert, advertisement, advertising, advertizement, advertizing
a public promotion of some product or service
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sales promotion
promotion that supplements or coordinates advertising
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direct mail
advertising sent directly to prospective customers via the mail
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preview, prevue, trailer
an advertisement consisting of short scenes from a motion picture that will appear in the near future
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advertorial
an advertisement that is written and presented in the style of an editorial or journalistic report
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mailer
an advertisement that is sent by mail
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newspaper ad, newspaper advertisement
a printed advertisement that is published in a newspaper
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commercial, commercial message
a commercially sponsored ad on radio or television
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bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway
an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
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teaser
an advertisement that offers something free in order to arouse customers' interest
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top billing
the advertisement of a star's name at the top of a theatrical poster