endorse

To endorse is to give support to someone or something. "I endorse this!" means "I think this is a good thing, and so should you."

People endorse in many ways. When someone endorses a politician, it means "You should vote for this person, and I'm putting my reputation on the line to say so." When someone endorses a product in a commercial, it means "Go buy this! You'll like it." To endorse is to give support. You can also endorse a check, which means writing your name or someone else's on the back so that you or the other person can cash or deposit it.

Definitions of endorse
  1. verb
    be behind; approve of
    synonyms: back, indorse, plump for, plunk for, support
    back, indorse, second
    give support or one's approval to
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    types:
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    guarantee, warrant
    stand behind and guarantee the quality, accuracy, or condition of
    champion, defend
    protect or fight for as a champion
    cover, insure, underwrite
    protect by insurance
    certify, indorse
    guarantee as meeting a certain standard
    type of:
    O.K., approve, okay, sanction
    give sanction to
  2. verb
    give support or one's approval to
    “endorse a new project”
    synonyms: back, indorse, second
    back, indorse, plump for, plunk for, support
    be behind; approve of
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    type of:
    back up, support
    give moral or psychological support, aid, or courage to
  3. verb
    guarantee as meeting a certain standard
    synonyms: certify, indorse
    see moresee less
    type of:
    guarantee, warrant
    stand behind and guarantee the quality, accuracy, or condition of
  4. verb
    sign as evidence of legal transfer
    “endorse cheques”
    synonyms: indorse
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    types:
    co-sign, cosign
    sign and endorse (another person's signature), as for a loan
    visa
    provide (a passport) with a visa
    type of:
    sign
    be engaged by a written agreement
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