Something alluring is attractive and enticing. Alluring things are tempting.

You might notice the word lure lurking in alluring — that's because alluring things lure people in by getting them excited and inspiring desire. Sometimes that's in a sexual way, like when someone wears an alluring dress that shows a little skin. But a homemade chocolate cake would be pretty alluring to a chocolate lover, just as free World Series tickets would be alluring to a baseball fan.

Definitions of alluring

adj highly attractive and able to arouse hope or desire

“an alluring prospect”
“her alluring smile”
beguiling, enticing, tempting
tending to entice into a desired action or state

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