Words used in general endeavor management and enterprise management architecture. Words are the basis of terms, words and terms have definitions, definitions are the basis for characterization, characterization is the basis for categorization, categorization for taxonomy, taxonomy for thesaurus, thesaurus for concept maps, concept maps for object role models and data models, sequence concept maps for process models, process models and data models for business rules, process models, data models, and rule models for ontologies, and ontologies for axiologies