(corporate finance) the amount, expressed as a percentage, that is earned on a company's total capital calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid
Consult with practice managers on service and solution specifications with special emphasis on
return on investment, performance, and innovation.
advertising sent directly to prospective customers via the mail
Lead internal team members where appropriate to support marketing communication activities (development of sell sheets, marketing materials, advertising, client communications,
direct mail, content for trade publications, etc.).
a homogeneous mixture of two or more substances; frequently (but not necessarily) a liquid solution
This individual will be responsible for the development and execution of an integrated marketing approach that (1) provides strategic direction for the company relative to what services/
solutions to offer to clients in select markets (2) creates strong, positive name recognition and awareness of Adayana as a market leader in the in Human Capital, Learning & Development, Management Consulting Space; (3) generates qualified leads for the sales organization and moves them through the funnel.
the act of dividing or partitioning; separation by the creation of a boundary that divides or keeps apart
Demonstrated success in key elements of marketing; ability to develop marketing strategy, ability to manage the solution marketing process, including long- and short-term solution planning, market
segmentation, opportunity identification, forecasting, identifying customer needs, and translating them into solution requirements, and collaboration with practice leads to develop new strategic solutions.
Develop and maintain a comprehensive assessment of the competitive landscape for solutions offered and the market dimension and characteristics; continuously
reassess the positioning including its strengths and weaknesses, and future opportunities.
Ability to define and implement a
forward-looking, strategic marketing plan that will quickly create greater name recognition and market presence and support achievement of lead generation in support of revenue objectives.
Develop and maintain a comprehensive assessment of the competitive landscape for solutions offered and the market dimension and characteristics; continuously reassess the
positioning including its strengths and weaknesses, and future opportunities.