Key Words - Marketing 161 words

  1. implementation
    the act of implementing (providing a practical means for accomplishing something); carrying into effect
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excell
  2. internal control
    an accounting procedure or system designed to promote efficiency or assure the implementation of a policy or safeguard assets or avoid fraud and error etc.
    • Promote an environment that supports diversity and reflects the HSBC brand
    • Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
  3. quantitative analysis
    chemical analysis to determine the amounts of each element in the substance
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excell
  4. promotional material
    a message issued in behalf of some product or cause or idea or person or institution
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and serv
  5. enhancement
    an improvement that makes something more agreeable
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive
  6. pricing
    the evaluation of something in terms of its price
    • Develop, manage and maintain marketing information systems including Provincial category and channel reports, and Provincial pricing metrics.
  7. optimize
    make optimal; get the most out of; use best
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  8. profitability
    the quality of affording gain or benefit or profit
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  9. promotional
    of or relating to serving as publicity
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  10. analytical
    using or skilled in using analysis (i.e., separating a whole--intellectual or substantial--into its elemental parts or basic principles)
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  11. maximize
    make as big or large as possible
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  12. interpersonal
    occurring among or involving several people
    Ability to work to tight deadlines and with close attention to detail
    Excellent interpersonal skills.
  13. problem solving
    the thought processes involved in solving a problem
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  14. return on investment
    (corporate finance) the amount, expressed as a percentage, that is earned on a company's total capital calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid
    • Promotional program tracker and return on investment.
  15. functionally
    with respect to function
    Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.
  16. deadline
    the point in time at which something must be completed
    Ability to work to tight deadlines and with close attention to detail
    Excellent interpersonal skills.
  17. pertinent
    being of striking appropriateness and pertinence
    • Ensures activities comply with pertinent external regulations.
  18. forecasting
    a statement made about the future
    Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  19. metric
    based on the meter as a standard of measurement
    • Develop, manage and maintain marketing information systems including Provincial category and channel reports, and Provincial pricing metrics.
  20. market research
    research that gathers and analyzes information about the moving of good or services from producer to consumer
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  21. servicing
    the act of mating by male animals
    • Identifying and implementing methods to reduce product servicing and distribution costs.
  22. advertise
    make publicity for; try to sell (a product)
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  23. operational
    pertaining to a process or series of actions for achieving a result
    Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  24. motivate
    give an incentive for action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  25. implement
    instrumentation (a piece of equipment or tool) used to effect an end
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  26. adobe
    sun-dried brick; used in hot dry climates
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  27. brand
    a name given to a product or service
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  28. delivery
    the voluntary transfer of something (title or possession) from one party to another
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  29. timely
    done or happening at the appropriate or proper time
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  30. innovative
    being or producing something like nothing done or experienced or created before
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  31. dashboard
    protective covering consisting of a panel to protect people from the splashing water or mud etc.
    • Develop, manage and maintain a Sales & Marketing Dashboard including shipment, over the counter and distribution reports by channel and market.
  32. communicator
    a person who communicates with others
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  33. regulator
    any of various controls or devices for regulating or controlling fluid flow, pressure, temperature, etc.
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  34. advertising agency
    an agency that designs advertisement to call public attention to its clients
    Proven experience in advertising agency management.
  35. initiative
    readiness to embark on bold new ventures
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  36. co-ordinate
    a number that identifies a position relative to an axis
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  37. oversee
    watch and direct
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  38. strategic
    relating to or concerned with strategy
    Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  39. tracking
    the pursuit (of a person or animal) by following tracks or marks they left behind
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  40. organizational
    of or relating to an organization
    • Strong planning, organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills.
  41. ordinate
    the value of a coordinate on the vertical axis
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  42. quantitative
    expressible as a quantity or relating to or susceptible of measurement
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  43. enhance
    increase
    Duties and Responsibilities:


    • Manages the development, recommendation and implementation of programs for new and/or enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).
  44. accountability
    responsibility to someone or for some activity
    Accountabilities:

    Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.
  45. datum
    an item of factual information derived from measurement or research
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis, data models, forecasting, and reporting that is conclusive and adds value to business decisions.
  46. analyze
    break down into components or essential features
    Key Functions & Duties:
    • Collect and analyze data to evaluate existing and potential product/service markets and strategies.
  47. distribution
    the act of distributing or spreading or apportioning
    • Develop, manage and maintain a Sales & Marketing Dashboard including shipment, over the counter and distribution reports by channel and market.
  48. enhanced
    increased or intensified in value or beauty or quality
    Duties and Responsibilities:


    • Manages the development, recommendation and implementation of programs for new and/or enhanced retail in Canada to drive new accounts, liabilities and revenue, promote business growth, maintain market competitiveness, expand customer relationships, meet customer needs and maximize contribution to economic profit (products managed include: Term Deposits, GICs, RRIF, Chequing Accounts, Savings Accounts).
  49. maintain
    keep in a certain state, position, or activity; e.g., "keep clean"
    Proactively builds, develops, maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  50. modeling
    the act of representing something (usually on a smaller scale)
    Expert level spreadsheet modeling and database management.
  51. acrobat
    an athlete who performs acts requiring skill and agility and coordination
    • Advanced computer skills including MS Office, MS Project, Cognos and Adobe Acrobat.
  52. demographic
    a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
    • Monitors external conditions, including markets, competition, demographics and regulations, to ensure products meet customer needs while maintaining market competitiveness and profitability.
  53. impeccable
    without fault or error
    Impeccable written and verbal communication skills.
  54. coordination
    the regulation of diverse elements into an integrated and harmonious operation
    • Ensures close coordination of activities within Marketing to foster a team approach in meeting product needs of customers with profitable, desirable, relationship-focused products
    • The position carries out overall strategic objectives and goals of the retail business and manages daily operations, seeking approval from higher management on significant matters, such as pricing changes.
  55. identify
    recognize as being; establish the identity of someone or something
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  56. focused
    being in focus or brought into focus
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  57. dynamics
    the branch of mechanics concerned with the forces that cause motions of bodies
    Strong understanding or customer and market dynamics.
  58. refine
    reduce to a fine, unmixed, or pure state; separate from extraneous matter or cleanse from impurities
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  59. external
    happening or arising or located outside or beyond some limits or especially surface
    • Ensures activities comply with pertinent external regulations.
  60. promote
    give a promotion to or assign to a higher position
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  61. ongoing
    currently happening
    Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.
  62. forecast
    a prediction about how something (as the weather) will develop
    Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  63. equivalent
    being essentially equal to something
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  64. monitor
    someone who gives a warning so that a mistake can be avoided
    • Identify and monitor competitors and research market conditions and changes in the industry that affect marketing.
  65. motivated
    provided with a motive or given incentive for action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  66. advertising
    the business of drawing public attention to goods and services
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  67. communication
    the activity of communicating; the activity of conveying information
    Excellent written and verbal communication skills.
  68. innovation
    the act of starting something for the first time; introducing something new
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  69. profitably
    in a productive way
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  70. presentation
    the activity of formally presenting something (as a prize or reward)
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  71. interpreting
    an explanation of something that is not immediately obvious
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  72. starter
    any new participant in some activity
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  73. channels
    official routes of communication
    • Works in partnership with appropriate delivery channels to respond to requests for new or enhanced retail products.
  74. affecting
    arousing affect
    • Understanding the businesses supported, and pertinent regulations affecting their delivery.
  75. statistical
    of or relating to statistics
    • Strong planning, organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills.
  76. relationship
    a relation between people; (`relationship' is often used where `relation' would serve, as in `the relationship between inflation and unemployment', but the preferred usage of `relationship' is for human relations or states of relatedness)
    Proactively builds, develops, maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  77. liaison
    a channel for communication between groups
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  78. solving
    finding a solution to a problem
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  79. lateral
    situated at or extending to the side
    • Strong planning, organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills.
  80. effectiveness
    power to be effective; the quality of being able to bring about an effect
    • Develop and manage models and reports to illustrate the effectiveness of current strategies and cost-benefits of proposed initiatives.
  81. promotion
    act of raising in rank or position
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  82. understanding
    the cognitive condition of someone who understands
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  83. model
    representation of something (sometimes on a smaller scale)
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis, data models, forecasting, and reporting that is conclusive and adds value to business decisions.
  84. gaming
    the act of playing for stakes in the hope of winning (including the payment of a price for a chance to win a prize)
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  85. objective
    the goal intended to be attained (and which is believed to be attainable)
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  86. support
    the act of bearing the weight of or strengthening
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  87. specialized
    developed or designed for a special activity or function
    Accountabilities:

    Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product category.
  88. respond
    show a response or a reaction to something
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  89. tactical
    of or pertaining to tactic or tactics
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  90. excellent
    very good;of the highest quality
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  91. communications
    the discipline that studies the principles of transmiting information and the methods by which it is delivered (as print or radio or television etc.)
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  92. sale
    the general activity of selling
    This is done through identifying, developing, evaluating and reporting on recommendations for suitable alternative solutions as they relate to all Sales & Marketing activities.
  93. conclusive
    forming an end or termination; especially putting an end to doubt or question
    Reporting to the VP Finance, the Business Analyst is key member of the business team with responsibility to provide analysis, data models, forecasting, and reporting that is conclusive and adds value to business decisions.
  94. loyalty
    the quality of being loyal
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  95. focus
    the concentration of attention or energy on something
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  96. contribution
    a voluntary gift (as of money or service or ideas) made to some worthwhile cause
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  97. direct
    direct in spatial dimensions; proceeding without deviation or interruption; straight and short
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  98. dynamic
    characterized by action or forcefulness or force of personality
    Strong understanding or customer and market dynamics.
  99. independently
    on your own; without outside help
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  100. follow up
    increase the effectiveness or success of by further action
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  101. diversity
    noticeable heterogeneity
    • Promote an environment that supports diversity and reflects the HSBC brand
    • Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
  102. policy
    a plan of action adopted by an individual or social group
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  103. negotiate
    discuss the terms of an arrangement
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  104. organize
    arrange by systematic planning and united effort
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  105. track
    a line or route along which something travels or moves
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  106. exceptional
    surpassing what is common or usual or expected
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  107. speed
    a rate (usually rapid) at which something happens
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  108. solution
    a homogeneous mixture of two or more substances; frequently (but not necessarily) a liquid solution
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  109. effectively
    in an effective manner
    • Managing efforts of team member areas outside of direct control to meet deadlines and effectively execute plans.
  110. resource
    a source of aid or support that may be drawn upon when needed
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  111. demonstrate
    give an exhibition of to an interested audience
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, practices...
  112. publicity
    a message issued in behalf of some product or cause or idea or person or institution
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  113. solve
    find the solution to (a problem or question) or understand the meaning of
    Excellent problem solving and analytical thinking/innovation
    Strong computer skills (MS Office Suite, Adobe, web-based programs)
    Exceptional time management and multi-tasking skills
    Understanding of B.C. gaming industry an asset.
  114. maintenance
    activity involved in maintaining something in good working order
    • Research and analyze in model and database development/maintenance.
  115. training
    activity leading to skilled behavior
    Seeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.
  116. Commerce
    the United States federal department that promotes and administers domestic and foreign trade (including management of the census and the patent office); created in 1913
    Minimum Requirements
    • Bachelor’s degree in a related field, Marketing, Business Administration or Commerce.
    • 3 years experience in an analyst role with 1 years experience in alcohol beverage or consumer packaged goods industry.
  117. comply
    act in accordance with someone's rules, commands, or wishes
    • Ensures activities comply with pertinent external regulations.
  118. assist
    give help or assistance; be of service
    Provides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.
  119. competitor
    the contestant you hope to defeat
    • Identify and monitor competitors and research market conditions and changes in the industry that affect marketing.
  120. progressive
    favoring or promoting progress
    • Minimum of seven years proven and progressive retail and/or commercial financial services marketing experience or equivalent.
  121. foster
    providing or receiving nurture or parental care though not related by blood or legal ties
    • Ensures close coordination of activities within Marketing to foster a team approach in meeting product needs of customers with profitable, desirable, relationship-focused products
    • The position carries out overall strategic objectives and goals of the retail business and manages daily operations, seeking approval from higher management on significant matters, such as pricing changes.
  122. social
    living together or enjoying life in communities or organized groups
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  123. handling
    the action of touching with the hands (or the skillful use of the hands) or by the use of mechanical means
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  124. illustrate
    depict with an illustration
    • Develop and manage models and reports to illustrate the effectiveness of current strategies and cost-benefits of proposed initiatives.
  125. strong
    having strength or power greater than average or expected
    Proactively builds, develops, maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiatives.
  126. communicate
    transfer to another
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  127. accordance
    concurrence of opinion
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  128. hinder
    be a hindrance or obstacle to
    • Increasing the speed that new products or enhancements are brought to market, including overcoming technology barriers that hinder this.
  129. arrange
    put into a proper or systematic order
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  130. adjust
    alter or regulate so as to achieve accuracy or conform to a standard
    • Develops related strategic plans for assigned products, including marketing mix, promotion, pricing, distribution and product design; develop and track sales and program performance and adjust plans as necessary to ensure program success.
  131. acquire
    come into the possession of something concrete or abstract
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  132. technical
    of or relating to technique or proficiency in a practical skill
    Minimum Required Qualifications:

    Education and Experience
    The knowledge and skills for this position would typically be acquired through a degree or diploma in a marketing and 2 to 3 years current, related experience within a marketing environment
    Excellent understanding of quantitative analysis and ability to make recommendations based on analysis
    Equivalent combination of education and experience will be considered

    Technical Requirements
    Sound knowledge of principles, concepts, pr...
  133. interpret
    make sense of; assign a meaning to
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  134. instant
    a very short time (as the time it takes the eye to blink or the heart to beat)
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  135. advise
    give advice to
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  136. entertainment
    an activity that is diverting and that holds the attention
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  137. continually
    seemingly without interruption
    Proactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approaches.
  138. deliver
    bring to a destination, make a delivery
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  139. network
    an open fabric of string or rope or wire woven together at regular intervals
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  140. design
    the act of working out the form of something (as by making a sketch or outline or plan)
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  141. positive
    characterized by or displaying affirmation or acceptance or certainty etc.
    Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC product and services.
  142. organized
    methodical and efficient in arrangement or function
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  143. critical
    of or involving or characteristic of critics or criticism
    • Proven critical thinking and analytical skills.
  144. public
    not private; open to or concerning the people as a whole
    The objective of the Brand Manager, Instant is to develop brand programs, plans, promotions and events focused on growing revenue and profitability of the Instant brand, garnering public support of BCLC and upholding the Corporation’s commitment to social responsibility.
  145. handle
    the appendage to an object that is designed to be held in order to use or move it
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  146. overcome
    win a victory over
    • Increasing the speed that new products or enhancements are brought to market, including overcoming technology barriers that hinder this.
  147. complaint
    an expression of grievance or resentment
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  148. professional
    of or relating to or suitable as a profession
    This role acts as a subject expert in player experiences and utilizes innovation as well as practical and professional knowledge of marketing and game development for scratch and win tickets when promoting the BCLC entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.
  149. supported
    held up or having the weight borne especially from below
    • Understanding the businesses supported, and pertinent regulations affecting their delivery.
  150. attention
    the process whereby a person concentrates on some features of the environment to the (relative) exclusion of others
    Ability to work to tight deadlines and with close attention to detail
    Excellent interpersonal skills.
  151. agency
    the state of being in action or exerting power
    Proven experience in advertising agency management.
  152. review
    look at again; examine again
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  153. preparation
    the activity of putting or setting in order in advance of some act or purpose
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Pre...
  154. pressure
    the act of pressing; the exertion of pressure
    • Responding to pricing pressures in the market as well as non-traditional delivery channels such as the internet.
  155. change
    become different in some particular way, without permanently losing one's or its former characteristics or essence
    • Identify and monitor competitors and research market conditions and changes in the industry that affect marketing.
  156. contract
    a binding agreement between two or more persons that is enforceable by law
    Plan, organize and direct daily operations, Establish and implement policies and procedures, Assign, co-ordinate and review projects and programs, Plan, develop and implement communications strategies, Establish distribution networks for products and services, Plan and direct publicity or media events, Plan and direct advertising and marketing campaigns, Plan and direct market research studies, Oversee the analysis of sales data and information, Oversee the preparation of reports, Prepare re...
  157. drive
    operate or control a vehicle
    • Take initiative, high energy and have an entrepreneurial drive to succeed.
  158. intelligence
    the ability to comprehend; to understand and profit from experience
    • Coach and train the Marketing team on the use and abilities of Cognos, business intelligence and corporate performance management software.
  159. advanced
    situated ahead or going before
    Advanced computer skills including MS Office, MS Project, Cognos and Adobe Acrobat.
  160. relations
    mutual dealings or connections or communications among persons or groups
    • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  161. energy
    forceful exertion
    • Take initiative, high energy and have an entrepreneurial drive to succeed.