However, it's our job to help clients understand that their proposed website's overall success depends on the quality of input throughout the site design and development process, not the quantity of input.
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
the piece of land on which something is located (or is to be located)
However, it's our job to help clients understand that their proposed website's overall success depends on the quality of input throughout the site design and development process, not the quantity of input.
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
satisfied or showing satisfaction with things as they are
Business value: By surveying target users, you'll learn who your site visitors really are, and what types of content they expect from your site at a very high level.
You collect this information and analyze it to find trends, inform your competitive research, and begin to shape the kind of site experience your audience might want.
A key takeaway was that the development of associations between user behavior and business value can act as a gateway drug: if you can show them how to relate behavioral change to value-based assessments of that change, you can have a major influence on your clients' business strategy.
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
A diary study provides input into: Personas, user flows, wireframes, navigation schema, the content map, the site map, the content strategy, and the use case / requirements document.
anything serving as a representation of a person's thinking by means of symbolic marks
You give five lawyers tape recorders and/or journals and ask them to document anything strange or difficult that they notice while using the application.
perceptible by the senses especially the sense of touch
Naturally, clients want every activity they pay for to lead to a tangible result--a website that fulfills their business goals and satisfies their customers.
However, it's our job to help clients understand that their proposed website's overall success depends on the quality of input throughout the site design and development process, not the quantity of input.
someone who creates plans to be used in making something (such as buildings)
As independent UX designer Whitney Hess puts it, user experience designers are liaisons, not subject matter experts, doctors, or any type of magical beings.
The real-world examples I've included are meant to be boilerplates, and I encourage you to revise this material to include examples related to your projects.
performing or able to perform its regular function
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
As independent UX designer Whitney Hess puts it, user experience designers are liaisons, not subject matter experts, doctors, or any type of magical beings.
Business value: If your customers are far-flung or hard to pin down in person, a diary study is one of the best ways to uncover a wealth of insight into how your audience currently uses a website or application.
However, it's our job to help clients understand that their proposed website's overall success depends on the quality of input throughout the site design and development process, not the quantity of input.
the act of judging or assessing a person or situation or event
A key takeaway was that the development of associations between user behavior and business value can act as a gateway drug: if you can show them how to relate behavioral change to value-based assessments of that change, you can have a major influence on your clients' business strategy.
I mapped each activity to the critical IA deliverables Keith LaFerriere outlined in "Flexible Fuel: Educating the Client on IA ," as well as some additional visual design deliverables.
I mapped each activity to the critical IA deliverables Keith LaFerriere outlined in "Flexible Fuel: Educating the Client on IA ," as well as some additional visual design deliverables.
After I describe the high-level results clients can expect from UX research, I try to help them understand the specific methods I may use, depending on their needs.
So when you're talking with clients about creating long-term business value through UX research activities, you should describe the following critical results:
Beyond these short- to mid-term results, what can we offer clients as part of the long-term value of our UX engagement?
The real-world examples I've included are meant to be boilerplates, and I encourage you to revise this material to include examples related to your projects.
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
Through a slow process of education and mutual trust, your clients will grow to understand your UX terminology, making it easier for them to request and participate in critical research activities in the future.
observe, check out, and look over carefully or inspect
What it is in plain English: Observing how people take part in an activity, and then examining what they are thinking and what they are doing as they complete each task, step by step.
the state of affairs that a plan is intended to achieve and that (when achieved) terminates behavior intended to achieve it
Naturally, clients want every activity they pay for to lead to a tangible result, a website that fulfills their business goals and satisfies their customers.
of extreme importance; vital to the resolution of a crisis
If you have a highly complex product or service, or a website with a lot of content, it's crucial that your customers can easily find information they're interested in.
make a solicitation or entreaty for something; request urgently or persistently
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment.
Real-world example: Your client is very excited about their new site for people who love smoothies, but site statistics show that users aren't clicking past the homepage.
You collect this information and analyze it to find trends, inform your competitive research, and begin to shape the kind of site experience your audience might want.
You collect this information and analyze it to find trends, inform your competitive research, and begin to shape the kind of site experience your audience might want.
The real-world examples I've included are meant to be boilerplates, and I encourage you to revise this material to include examples related to your projects.
As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment.
I mapped each activity to the critical IA deliverables Keith LaFerriere outlined in "Flexible Fuel: Educating the Client on IA ," as well as some additional visual design deliverables.
complicated in structure; consisting of interconnected parts
If you have a highly complex product or service, or a website with a lot of content, it's crucial that your customers can easily find information they're interested in.
a way of doing something, especially a systematic way; implies an orderly logical arrangement (usually in steps)
After I describe the high-level results clients can expect from UX research, I try to help them understand the specific methods I may use, depending on their needs.
a set of rules or principles or laws (especially written ones)
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
You collect this information and analyze it to find trends, inform your competitive research, and begin to shape the kind of site experience your audience might want.
Business value: By surveying target users, you'll learn who your site visitors really are, and what types of content they expect from your site at a very high level.
Through a slow process of education and mutual trust, your clients will grow to understand your UX terminology, making it easier for them to request and participate in critical research activities in the future.
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
(behavioral attributes) the way a person behaves toward other people
Business value: By conducting a task analysis to break down how customers use the website or application, and then using that information for process improvement, you can increase the number of site transactions and create operational efficiencies that save money.
a homogeneous mixture of two or more substances; frequently (but not necessarily) a liquid solution
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
Business value: Conducting a usability test and soliciting feedback on a fully functioning website gives the greatest insight into what is and isn't working for your customers and usability test participants will often give you solutions for perceived problems right on the spot.
violent or severe weather (viewed as caused by the action of the four elements)
As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment.
be a delegate or spokesperson for; represent somebody's interest or be a proxy or substitute for, as of politicians and office holders representing their constituents, or of a tenant representing other tenants in a housing dispute
After analysis, you draw up sketches that represent different form design options.
As independent UX designer Whitney Hess puts it, user experience designers are liaisons, not subject matter experts, doctors, or any type of magical beings.
Naturally, clients want every activity they pay for to lead to a tangible result, a website that fulfills their business goals and satisfies their customers.
any of the more than 100 known substances (of which 92 occur naturally) that cannot be separated into simpler substances and that singly or in combination constitute all matter
As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment.
A key takeaway was that the development of associations between user behavior and business value can act as a gateway drug: if you can show them how to relate behavioral change to value-based assessments of that change, you can have a major influence on your clients' business strategy.
shield from danger, injury, destruction, or damage
Business value: Seeing customer reactions to simple paper prototypes will validate critical interaction points, helping you to protect your website investment without having to write a single line of code.
the extent of a 2-dimensional surface enclosed within a boundary
Business value: Having customers use areas of your website in a rudimentary, low-fi manner will help you validate that you're fulfilling their expectations.
By observing them as they perform these actions, and noting key trouble spots, you can make recommendations to the client on updates to their site's IA and UX design to improve its overall usability.
a process of becoming larger or longer or more numerous or more important
Business value: By conducting a task analysis to break down how customers use the website or application, and then using that information for process improvement, you can increase the number of site transactions and create operational efficiencies that save money.
perfect and complete in every respect; having all necessary qualities
What it is in plain English: Observing how people take part in an activity, and then examining what they are thinking and what they are doing as they complete each task, step by step.
input
