Employer Brand Management

Estela Vazquez Perez (Canada)
Working with global brands deserves a common understanding of words that describe concepts and meanings to perfection. Crafting positioning statements demands the use of words with rich meaning in order to achieve relevancy for the audience.
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Full list of words from this list:

words only definitions & notes
  1. positioning
    the act of putting something in a certain place
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  2. value
    the quality that renders something desirable
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  3. proposition
    a suggestion offered for acceptance or rejection
  4. character
    a property that defines the individual nature of something
  5. personality
    the complex of attributes that characterize an individual
  6. benefit
    something that aids or promotes well-being
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  7. passion
    a strong feeling or emotion
  8. purpose
    what something is used for
  9. attitude
    a complex mental state involving beliefs and feelings
  10. behavior
    the way a person acts toward other people
  11. rational
    consistent with or based on or using reason
  12. emotional
    of or pertaining to feelings
  13. target
    a reference point to shoot at
  14. segment
    one of several parts that fit with others to make a whole
  15. consistency
    uniformity or stability in arrangement, behavior, or quality
  16. relevancy
    the relation of something to the matter at hand
  17. profile
    an outline of something, especially a face from the side
  18. brand
    a name given to a product or service
  19. values
    beliefs of a group in which they have emotional investment
  20. truth
    a factual statement
  21. perception
    the process of becoming aware through the senses
  22. reality
    the state of being actual
  23. ownership
    the state of being in possession of something
  24. people
    any group of human beings collectively
  25. accurate
    characterized by perfect conformity to fact or truth
  26. meaningful
    having a purpose
  27. integrity
    an undivided or unbroken completeness with nothing wanting
  28. love
    a strong positive emotion of regard and affection
  29. persona
    an image of oneself that one presents to the world
  30. loyal
    steadfast in allegiance or duty
  31. demographic
    a statistic characterizing human populations
  32. behaviour
    the way a person behaves toward other people
  33. economics
    science dealing with the circulation of goods and services
  34. social
    living together or enjoying life in communities
  35. offer
    present for acceptance or rejection
  36. architecture
    the discipline dealing with the design of fine buildings
  37. possibility
    capability of existing or happening or being true
  38. job
    a specific piece of work required to be done as a duty
  39. life
    the organic phenomenon that distinguishes living organisms
  40. inspire
    serve as the inciting cause of
  41. community
    a group of people living in a particular local area
  42. identity
    the characteristics by which a thing or person is known
Created on Sun Nov 27 21:50:10 EST 2011 (updated Tue Nov 11 16:39:18 EST 2014)

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