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Employer Branding 42 words

November 27, 2011 By Estela (Vazquez Perez) Colombo (Toronto Canada)
Working with global brands deserves a common understanding of words that describe concepts and meanings to perfection. Crafting positioning statements demands the use of words with rich meaning in order to achieve relevancy for the audience.

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Definitions Notes & Examples Words Only
  1. positioning
    the act of putting something in a certain place
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  2. value
    the quality (positive or negative) that renders something desirable or valuable
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  3. proposition
    a proposal offered for acceptance or rejection
  4. character
    a characteristic property that defines the apparent individual nature of something
  5. personality
    the complex of all the attributes--behavioral, temperamental, emotional and mental--that characterize a unique individual
  6. benefit
    something that aids or promotes well-being
    positioning
    value
    proposition
    character
    personality
    benefit
    passion
    purpose
    attitude
    behavior
    rational
    emotional
    target
    segment
    consistency
    relevancy
    profile
    brand
    values
    truth
    perception
    reality
    ownership
    people
    accurate
    meaningful
    integrity
    love
    persona
  7. passion
    a strong feeling or emotion
  8. purpose
    what something is used for
  9. attitude
    a complex mental state involving beliefs and feelings and values and dispositions to act in certain ways
  10. behavior
    (behavioral attributes) the way a person behaves toward other people
  11. rational
    consistent with or based on or using reason
  12. emotional
    of or pertaining to emotion
  13. target
    a reference point to shoot at
  14. segment
    one of several parts or pieces that fit with others to constitute a whole object
  15. consistency
    a harmonious uniformity or agreement among things or parts
  16. relevancy
    the relation of something to the matter at hand
  17. profile
    an outline of something (especially a human face as seen from one side)
  18. brand
    a name given to a product or service
  19. values
    beliefs of a person or social group in which they have an emotional investment (either for or against something)
  20. truth
    a true statement
  21. perception
    the process of perceiving
  22. reality
    the state of being actual or real
  23. ownership
    the state or fact of being an owner
  24. people
    (plural) any group of human beings (men or women or children) collectively
  25. accurate
    (of ideas, images, representations, expressions) characterized by perfect conformity to fact or truth ; strictly correct
  26. meaningful
    having a meaning or purpose
  27. integrity
    an undivided or unbroken completeness or totality with nothing wanting
  28. love
    a strong positive emotion of regard and affection
  29. persona
    (Jungian psychology) a personal facade that one presents to the world
  30. loyal
    steadfast in allegiance or duty
  31. demographic
    a statistic characterizing human populations (or segments of human populations broken down by age or sex or income etc.)
  32. behaviour
    (behavioral attributes) the way a person behaves toward other people
  33. economics
    the branch of social science that deals with the production and distribution and consumption of goods and services and their management
  34. social
    living together or enjoying life in communities or organized groups
  35. offer
    present for acceptance or rejection
  36. architecture
    the discipline dealing with the principles of design and construction and ornamentation of fine buildings
  37. possibility
    capability of existing or happening or being true
  38. job
    a specific piece of work required to be done as a duty or for a specific fee
  39. life
    the organic phenomenon that distinguishes living organisms from nonliving ones
  40. inspire
    serve as the inciting cause of
  41. community
    a group of people living in a particular local area
  42. identity
    the individual characteristics by which a thing or person is recognized or known