patronize

If you patronize a business, you shop there regularly. But if someone patronizes you, it's not so pleasant — they talk to you as if you were inferior or not very intelligent.

Patronize comes from Latin patronus "protector, master," related to pater "father." So if you patronize a person, you talk down to them like a father might do to his child or a master to his apprentice. If you want to take an advanced class and your advisor warns you of all the hard work, you can tell him to stop patronizing you — you know a hard class involves hard work. This sounds much better than saying, "I'm not stupid!"

PRIMARY MEANINGS OF: patronize

1
v
assume sponsorship of
2
v
treat condescendingly
FULL DEFINITIONS OF: patronize
1

v assume sponsorship of

Synonyms:
patronise, sponsor
Types:
cosponsor
sponsor together with another sponsor
Type of:
support
support materially or financially

v be a regular customer or client of

“We patronize this store”
Synonyms:
keep going, patronage, patronise, support
keep going, run on
continue uninterrupted
Type of:
foster, nurture
help develop, help grow

v do one's shopping at; do business with; be a customer or client of

Synonyms:
buy at, frequent, patronise, shop, shop at, sponsor
Antonyms:
boycott
refuse to sponsor; refuse to do business with
Type of:
back up, support
give moral or psychological support, aid, or courage to
2

v treat condescendingly

Synonyms:
condescend, patronise
Types:
stoop to
make concessions to
Type of:
interact
act together or towards others or with others

WORD FORMS

alternate spellings

patronise
patronize
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USAGE EXAMPLES