When you imitate someone, you copy them. Youth marketers capitalize on kids' desire to imitate––tweens imitate teens, teens imitate young adults, and marketers supply the product lines to make it easy.

Humans learn by imitating others. Babies carefully watch their caregivers' lips, learning to imitate the movements they make to create language sounds. Writers often begin their careers imitating the style of older writers they admire.

Definitions of imitate

v reproduce someone's behavior or looks

“The mime imitated the passers-by”
copy, simulate
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conform to, follow
behave in accordance or in agreement with
imitate with mockery and derision
take off
mimic or imitate in an amusing or satirical manner
mime, mimic
imitate (a person or manner), especially for satirical effect
model, pattern
plan or create according to a model or models
follow, take after
imitate in behavior; take as a model
strive to equal or match, especially by imitating
go by
be or act in accordance with
ape, caricature
represent in or produce a caricature of
represent another person with comic intentions
burlesque, parody, spoof
make a parody of
pattern, make, regulate, set, measure, or estimate according to some rate or standard
sovietise, sovietize
model a country's social, political, and economic structure on the Soviet Union
Type of:
make a copy or equivalent of

v appear like, as in behavior or appearance

“Life imitate art”
imitate uncritically and in every aspect
imitate the function of (another system), as by modifying the hardware or the software
follow suit
do what someone else is doing
Type of:
appear like; be similar or bear a likeness to

v make a reproduction or copy of

Type of:
copy, re-create
make a replica of