Mauve is a paler tone of the color purple, and for some strange reason a beloved color for mothers of the bride.
Mauve is often considered a somewhat wishy-washy color, inoffensive and bland. After all, the American novelist Alice Walker didn't entitle her great 1982 novel about black women's' lives in the American South The Color Mauve; she called it The Color Purple — far more suggestive of the powerful, violence-soaked drama it is.
