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marketing research

DEFINITIONS OF: marketing research

1

n research that gathers and analyzes information about the moving of good or services from producer to consumer

Synonyms:
market research
Types:
market analysis
marketing research that yields information about the marketplace
product research
marketing research that yields information about desired characteristics of the product or service
consumer research
marketing research that yields information about the motives and needs of different classes of consumers
Type of:
research
systematic investigation to establish facts
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