Alphabet, Google's new parent company, has generated lots of business buzz this week. But the choice of "Alphabet" for the company's name is equally newsworthy. Not only does it signal a departure from Google's blandly descriptive naming style — Google Plus, Google Maps, Google Mail, and so on — but it also takes an imaginative flight away from geek-speak and toward a universe of names inspired by language and literature. Continue reading...
If you've spent time lately in the world of startup brands, as I have, you've almost certainly noticed a conspicuous trend. Maybe the penny dropped as you searched for recipes on Yummly or bought home-delivered meals from Feastly. Perhaps you've skimmed headlines on Reportedly, Collectively, or Newsly. Or you've played games on Scopely, tracked gasoline usage with Fuelly, or researched colleges on Admittedly. Continue reading...
East Coast residents (outside of New England) might have been a bit underwhelmed by the blizzard-that-wasn't known as "Winter Storm Juno." While this "junior" storm has fallen short of the hyped-up expectations, it's still interesting to consider how it achieved named status in the first place. Continue reading...
Topics: Media Naming Words
Over the last week, I have exercised on an elliptical trainer that had a SmartRate heart monitor; watched movies on a smart TV; applied a product called Smart Serum to my face; and checked messages on a smartphone that has Smart Stay, Smart Pause, and Smart Scroll functions. Continue reading...
Stroll through the hipper districts of any American city in 2014 and you may experience the sense of time being slightly out of joint. On shop signs and menus, words that last flourished a couple of centuries ago—or earlier—have been making a comeback. But no word from the distant past is as antique, or as popular in commerce in so many disparate ways, as apothecary. Continue reading...
Long before the advent of air conditioning, ice cream, sherbet, and their frozen cousins provided edible relief for summer heat — if you were rich enough to afford them. Today, these icy treats are democratic and diverse, and their names, both generic and trademarked, tell rich stories about language and history. Here are some of the tastiest. Continue reading...
In the third and final presidential debate, Mitt Romney and Barack Obama ended up agreeing on many foreign policy points. Despite all the heated rhetoric of the campaign, both candidates are making a play for undecided voters in the middle of the political spectrum. But for those who are disillusioned with the two-party system, Obama and Romney seem interchangeable: you might as well call them Robama and Obamney. Continue reading...
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