Candlepower Ad and marketing creatives

Stroll through the hipper districts of any American city in 2014 and you may experience the sense of time being slightly out of joint. On shop signs and menus, words that last flourished a couple of centuries ago—or earlier—have been making a comeback. But no word from the distant past is as antique, or as popular in commerce in so many disparate ways, as apothecary. Continue reading...
TOPICS: Naming, Vocabulary, Words
Long before the advent of air conditioning, ice cream, sherbet, and their frozen cousins provided edible relief for summer heat — if you were rich enough to afford them. Today, these icy treats are democratic and diverse, and their names, both generic and trademarked, tell rich stories about language and history. Here are some of the tastiest. Continue reading...

"What was your latest preneur?"

It's one of the most quoted lines in the 2010 movie The Social Network. The line is proof that -preneur has bid adieu to its entre- associate and become a word part with independent staying power. Continue reading...
The headlines were full of "disruption" last week, as Superstorm Sandy ravaged the East Coast. "Hurricane Sandy Disrupts Millions of Lives" read the headline on a New York Times slide show. Sandy "continues to disrupt New York entertainment industry," CBS News warned a day after the storm passed through. Subway, train, and air travel was disrupted, as was phone and cable service, and there was even concern that power outages would disrupt voting in today's election. Continue reading...
TOPICS: Vocabulary, Words, Usage
It's one of the enduring cross-cultural culinary conundrums: Why are packaged potato snacks called chips in the US and crisps in the UK? The answer is equal parts history, legend, and marketing savvy. And the spudscape is getting more complicated as cultural boundaries dissolve and the snack-food industry grows more creative and prolific. Continue reading...
TOPICS: Marketing, Words, Usage
The bikini made its first public appearance on July 5, 1946, at a swimming pool in Paris. In the 66 years since then, the diminutive swimming costume has had an outsize impact on fashion trends and cultural norms. It’s also enriched our vocabulary in creative and unexpected ways. Continue reading...
TOPICS: Vocabulary, Words, Usage
Last week, in the first part of this series on buzzwords and catchphrases of the current political season, I looked at six words that caught the national attention, from brokered convention to grandiosity. Here, in alphabetical order, are another half dozen more that have crossed my political radar. Continue reading...
TOPICS: Language, Politics, Words
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